Marketing concentration in UCB reflects the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include subjects pertaining to marketing plan, consumer behavior, international marketing, internet marketing, marketing research, and strategy.