Close this search box.


Marketing concentration in UCB reflects the highly broad nature of this field by offering comprehensive coursework in academic areas concerned with the activity of creating, communicating, delivering and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include subjects pertaining to marketing plan, consumer behavior, international marketing, internet marketing, marketing research, and strategy. 

Concentration requirements

This degree requires 128 credit hours.  

University Requirements (Compulsory) 11 Courses (32 Cr)

ARA101 Arabic
CSC101 Computing Essentials
ENG101 English I
ENG102 English II
MAT101 Calculus I
SBS155 Human Rights
ENG201 English III : Technical Writing
WCS201 Cultural Studies I
SBS206 Bahrain Modern History
CSR301 Corporate Social Responsibility
REM301 Research Methods

University Requirements (Elective) Select 2 Courses (6 Cr)

ENG220 Themes in Literature
GRD130 Painting
LIT203 Studies in American Literature
PHL202 Business Ethics
PHL203 Critical Thinking Skills 
POS101 Intro. to Political Science
PSY201 Introduction to Psychology
SBS201 General Sociology
SBS203 Human Development
SBS205 Communication Skills
WCS301 Cultural Studies II
WMN201 Women Studies 

Program Requirements (Compulsory) 15 Courses (45 Cr)

ACT101 Financial Accounting 1
BUS301 Entrepreneurship
MGT101 Principles of Management
ACT201 Managerial Accounting
ECO201 Microeconomics
ECO202 Macroeconomics
FIN201 Principles of Finance
MKT201 Principles of Marketing
STS201 Probability And Statistics I
BUS205 Business Law
BUS315 Internship/Practicum
BUS350 Business Communications
CIT311 Management Information Systems
MGT301 Organization and Management
BUS491 Graduation Project
MGT490 Business Policy & Strategy
BUS491 Graduation Project

Program Requirements (Elective) Select 4 Courses (12 Cr)

CIT251 Internet of Things
BUS310 Managerial Economics
BUS325 New Venture Creation
BUS435 Family Entrepreneurship Management
CIT231 Cloud Computing
CIT262 Multimedia Systems 
FIN385 Financial Planning and Control
MAT102 Calculus II
MGT385 Tourism & Hospitality Management
STS202 Probability And Statistics II 

Concentration Requirements (Compulsory)  7 courses (21 Cr)

MKT301 Marketing Management
MKT305 Consumer Behavior
MKT360 Promotion Communication Management
MKT401 Global Marketing
MKT412 Digital and Social Media Marketing
MKT431 Green Marketing
MKT450 Marketing Strategies

Concentration Requirements (Elective) Select 2 Courses (6 Cr)

ACT102 Financial Accounting II
MGT305 Human Resource Management
MGT310 International Management
MGT325 Managing Change and Innovation
MGT471 Business Analytics
MKT412 E-Marketing
MKT415 Services Marketing
MKT420 Retail Marketing
MKT425 Business Marketing

Free Electives (Elective) Select 1 Courses (3 Cr)