UCB Institutional Research Strategy is to empower and encourage the culture of research excellence focusing on vital development issues of Bahrain’s society and economy. In line with this, university provides adequate support for faculty members participation in scientific conferences, publications, and professional development activities.

UCB faculty members are expected to be productive in focus areas of research:

• Business and Management           
  Includes but not limited to business administration, management studies, marketing, human resource management, operations management, sustainability, entrepreneurship, economics, accounting, banking & finance, financial services, Islamic banking & finance, and insurance.
• Information & Communication Technology (ICT)
  Includes but not limited to management information system (MIS), software, computer science, big data, data mining, artificial intelligence, cloud computing, internet of things (IoT), data analytics, and machine learning.
• Multimedia and Graphic Design
  Includes but not limited to public relations, mass communication, journalism, digital communication, digital marketing, corporate communication, graphic/animation, graphic design, and digital media.
• General Studies
  Includes but not limited to humanities, cultural studies, political sciences, history, sociology, business ethics, women studies, Bahrain’s studies, and Middle Eastern studies.