Search
Close this search box.

Public Relations Concentration

Programme Code: COM 

Level: Undergraduate

Duration: 4 years

Public Relations is a field of Communication used to build rapport with employees, customers, investors, voters or the public. It is the practice of managing the flow of information between an organization and the public. Several specialties exist within the field of Public Relations such as Analyst Relations or Media Relations. Public Relations perform a management function that establishes and maintains mutually beneficial relationships in organization success.

This course aims at providing students with scientific background that qualifies students to further study on media and communication. The course covers the concepts of human and mass communication, its importance elements, levels and characteristics. In addition to the most prominent scientific patterns of communication, the evolution of human communication till the era of public or mass communication. 

University Compulsory Course Requirements

NQF Level Course Code Course Title Credit Value
5 ARA101 Arabic 3
5 SBS155 Human Rights 2
5 CSC101 Computing Essentials 3
5 ENG101 English I 3
5 ENG102 English II 3
6 ENG201 English III - Technical Writing 3
6 SBS206 Bahrain Modern History 3
WCS201 Cultural Studies I 3
7 REM301 Research Methods 3
7 CSR301 Corporate Social Responsibility 3
TOTAL 29

University Elective Course Requirements (select 3)

NQF Level Course Code Course Title Credit Value
5 GRD130 Painting 3
5 POS101 Intro to Pol Science 3
6 PHL202 Business Ethics 3
6 LIT203 Studies in American Literature 3
6 ENG220 Themes in Literature 3
6 PSY201 Introduction to Psychology 3
6 WMN201 Women’s Studies 3
6 SBS201 General Sociology 3
6 PHL203 Critical Thinking Skills 3
6 SBS203 Human Development 3
6 SBS205 Communication Skills 3
7 WCS301 Cultural Studies II 3
NQF 6 Selecting 3 from 5 Electives 6
TOTAL 9

Department Requirements: Compulsory Courses - PUBLIC RELATIONS

NQF Level Course Code Course Title Credit Value
5 GRD134 Digital Photography 3
5 MMP101 Introduction to Visual Culture in Digital Media 3
6 COM201 Introduction to Mass Communication 3
6 GRD221 Digital Media I 3
6 MMP207 Introduction to Multimedia Tools 3
7 COM301 Media Law, Ethics and Society 3
8 CGM400 Internship 3
TOTAL 21

Department Requirements: Elective Courses (select any 4 electives- 12 cr hrs)

NQF Level Course Code Course Title Credit Value
7 COM302 News Writing and Reporting II 3
7 COM303 Media Translation II 3
7 COM304 International & Intercultural Communication 3
7 COM309 Public Opinion 3
8 COM403 Advertising in Electronic Media 3
TOTAL 12

Concentration Requirements: Compulsory Courses (39 credit hrs)

NQF Level Course Code Course Title Credit Value
6 COM202 Intro to Public Relations 3
6 COM204 News Writing and Reporting I 3
6 COM208 Desktop Publishing 2
6 MKT201 Principles of Marketing 3
6 STS201 Probability and Statistics I 3
7 COM305 Principles of Advertising 3
7 COM306 Public Relations Communication 3
7 COM307 Public Relations Techniques 3
7 COM308 Probability and Statistics I 3
8 COM401 Mass Communication Research 3
8 COM402 Public Relations Campaign 3
8 COM404 Public Relations Planning and Management 3
8 COM409 Public Relations Project 3
TOTAL 39

Concentration Requirements: (Elective) Select 12 credit hours/4 courses

NQF Level Course Code Course Title Credit Value
5 MGT1013 Principles of Management 3
6 COM203 Media Translation I 3
7 COM300 Social media Trends 3
8 COM400 PR Special Topics 3
8 COM405 International Public Relations 3
TOTAL Select 4 courses 12

1 free elective (3 cr hr)